Unveiling the Billion-Dollar Business of Indian Cricket Premier League

The upcoming season of the Indian Premier League (IPL) is anticipated to bring in over $1 billion in revenue from broadcasting rights alone, reflecting the league’s strong viewership numbers on both TV and online platforms in India. 

Since its inception in 2007 by the Board of Control for Cricket in India, the Indian Premier League has grown into a colossal commercial enterprise, a betting Crickex app phenomenon, and a world-renowned spectacle for cricket fans everywhere.

A report by GlobalData highlights the IPL’s status as the world’s most financially successful T20 cricket league, delving into its primary sources of income. This comprehensive research aims to provide an in-depth examination of the financial dynamics that make the IPL a global cricketing phenomenon.

A Strategic Business Model

The IPL employs a distinctive approach to its structure and revenue generation, drawing parallels with renowned international sports leagues. Here’s an alternative depiction of its business framework:

  • Ownership and Team Structure: Adopting a model seen in leagues like the NBA and NFL, IPL teams are independently owned by corporations or consortia, fostering a competitive and financially diverse environment.
  • Revenue from Broadcasting: Earnings from the sale of television and online streaming rights are a cornerstone of the IPL’s financial strategy, reflecting a common revenue generation tactic used by global sports entities.
  • Partnerships and Sponsorships: The IPL capitalizes on multi-tiered sponsorship deals, including main event sponsors, team-specific endorsements, and game-day promotions, to enhance its financial influx.
  • Fan Merchandise: IPL franchises tap into fan loyalty through the sale of team-themed merchandise, expanding their brand reach and creating a supplementary revenue stream.
  • Talent Acquisition via Auctions: Mirroring the draft systems of American leagues, the IPL’s player auction introduces a dynamic and strategic layer to team composition, engaging fans and teams alike.

In essence, the IPL has mastered the art of turning cricket from a mere sport into a full-blown commercial project, like who doesn’t like making billions while playing ball.

Navigating the IPL 2024 Sponsorship Ensemble

The IPL 2024 is not just a cricketing battleground but a symphony of strategic sponsorships, with Tata Group helming as the principal sponsor in a multi-year deal that speaks volumes of their investment in the sport’s future.

Central to the season’s commercial success are the following key sponsors:

  • Title Sponsor: Tata Group, continuing their significant investment in cricket.
  • Official Broadcasters: Star Sports, ensuring the games reach every corner of the subcontinent.
  • Digital Streaming: JioCinema, catering to the growing demand for digital content consumption.

Completing the circle of sponsorship are entities that bring their own flavor to the league:

  • Strategic and Technical Partners: Upstox, Dream 11, Saudi Tourism, CRED, Swiggy Instamart, and RuPay.
  • Cap Sponsors: Aramco, adding prestige to the tournament’s highest individual honors.
  • Umpire Partners: PayTM, a brand synonymous with India’s digital payment revolution.
  • Timeout Partners: CEAT, a brand that’s become an integral part of the game’s strategy discussions.

The teams themselves have attracted an array of sponsorships, ensuring a robust financial platform for the league. Chennai Super Kings, for example, will continue to sport their iconic yellow with sponsors like TVS Eurogrip and Gulf Oil adorning their gear. 

Meanwhile, the Royal Challengers Bangalore have linked up with Qatar Airways, KEI Wires and Cables, and Happilo to name a few, while Mumbai Indians have on boarded partners like Slice and DHL, demonstrating the allure and reach of the IPL brand. Not bad, huh?

Financial Scorecard of IPL 2024

The IPL has seen a significant increase in its commercial value and revenue generation over the years. For instance, the brand value of IPL rose by 77% to $8.4 billion in 2022, thanks primarily to a renewed broadcast rights deal. 

The combined deals for digital media rights by Viacom18 and India TV rights by Star India were sold for a record $6.02 billion, far exceeding the previous deal of $2.4 billion won by Star India.

For the 2023 edition, the IPL reportedly earned a staggering Rs 10,120 crores in advertising revenue, marking a huge rise from the previous editions. The franchises earned Rs 1450 crores while the BCCI received around Rs 430 crores. Additionally, fantasy sports platforms such as Crickex saw a rise in gross gaming revenue by 24% from the previous edition, earning around Rs 2800 crores.

Also the following components that contribute to state earnings from the IPL:

  • Tax Revenue: This includes taxes from ticket sales, GST from merchandise sales, and income taxes from players’ earnings and franchise profits.
  • Economic Stimulus: Indian economy benefits from increased business in hospitality, travel, and retail sectors during the IPL season.
  • Sponsorship and Advertising: Local businesses might also engage in sponsorships and advertising, contributing to the state’s economy.

If the IPL’s ad income in the last year was about ₹10,000 crores, with a considerable amount being taxed, together with the economic boost from tourists and local spending, the state might stand to gain a mystery richer than a TATA sponsorship deal.


During the spectacular IPL 2024, between the strategic partnerships and eye-watering revenue projections, it seems the only thing growing faster than players’ salaries is the state’s anticipated earnings. As the financial boundaries are hit out of the park, we’re left wondering, is cricket the real winner, or is it the art of the deal?