The importance of having an updated tile exhibition

In the world of tile, bath, and building materials distribution, the difference between a showroom that simply displays products and one that effectively sells them can be stark. It’s not just about showing what you have; it’s about showcasing it in a way that captivates and convinces. This is where INSCA’s expertise comes into play. With over 45 years of experience and a dedicated team of over 150 professionals, INSCA specializes in creating exhibition solutions that not only display but also enhance the value of your collections, ensuring that every customer interaction has the potential to convert into a sale.

First Impressions Count: The 10-Second Rule

When a customer steps into a tile showroom, they take a mere 10 seconds to form an impression of your brand and offerings. This critical window is your opportunity to make an impact, to showcase the best of what you have in a way that resonates with their desires and needs. INSCA’s innovative approach to exhibition design ensures that your collections are presented in the most compelling way possible, from the moment a customer walks in.

Innovations That Drive Sales

This year, INSCA has introduced a groundbreaking tile display stand that features underfloor heating, allowing customers to experience the warmth of heated tiles firsthand. This not only showcases the tiles’ natural heat-conducting properties but also encourages cross-selling opportunities for heating systems, including efficient solutions like underfloor heating connected to a heat pump. This innovative stand is a testament to INSCA’s commitment to enhancing the showroom experience, making it as interactive and engaging as possible.

Building on this innovation, INSCA’s tile showroom displays are designed to create an immersive environment where customers can not only see but also feel the quality and functionality of the tiles. These displays are meticulously crafted to ensure that every tile collection is presented in the best light, with the added warmth of the underfloor heating feature serving as a physical reminder of the comfort and luxury that these tiles can bring to a space.

By integrating sensory experiences into their tile showroom displays, INSCA provides a compelling sales narrative that goes beyond visual appeal. Customers are invited to walk over the heated displays, feeling the cozy warmth that could embrace their own homes. This level of interaction is crucial in today’s market, where experience drives decision-making. INSCA’s displays are more than just a platform for showcasing products; they are a key sales agent, silently communicating the value and potential of the tiles on show.

Incorporating such innovative features into showroom displays signifies INSCA’s foresight in exhibition design. It’s an approach that not only highlights the functional benefits of the products but also strategically positions them within the aspirational lifestyles of potential buyers. This is how INSCA ensures that their clients’ showrooms are not just spaces for exhibition but destinations for discovery and inspiration.

Moreover, INSCA has unveiled I.RIS, a digital system that lets customers visualize final room settings on a screen from a physical tile sample. This innovative tool can be explored further at INSCA’s I.RIS page, providing a digital aid that brings the customer’s vision to life, enhancing their experience and your sales potential.

Why Choose INSCA?

Expertise in Exhibition Solutions: INSCA’s solutions are tailored to increase sales for distributors, manufacturers, and prescribers in the ceramic, bath, and building materials sectors.
Proven Results: 100% of INSCA’s clients report increased sales after partnering with us.
Global Reach: With a manufacturing plant and logistics center spanning 25,000 m², INSCA exports its world-class exhibition solutions globally.
Extensive Catalog: Offering the world’s largest catalog of display stands, with over 1000 different references, INSCA caters to all formats and manufacturers.
Innovative Design: From space-saving display stands to user-friendly systems, INSCA’s designs are sleek, silent, sturdy, and secure.
Brand Experience Spaces: INSCA creates captivating brand experiences that enchant customers and make lasting impressions.
Sustainable Practices: Committed to sustainability, INSCA works with eco-friendly suppliers and utilizes materials that respect the environment.

Comprehensive Services from Concept to Completion

INSCA’s services encompass everything from conceptual design focused on strategic layouts and enhanced exhibition capacity to technical development and prototyping with advanced technology and continuous innovation. The in-house manufacturing capability ensures high precision in wood, metal, plastic, and composite processing, all underpinned by sustainable and environmentally respectful practices.

Show Your Best with INSCA

“Show your best” isn’t just a claim; it’s a philosophy that INSCA embodies in every solution provided. By partnering with INSCA, you’re not just updating your showroom; you’re transforming it into a dynamic sales environment that reflects the quality and innovation of your products.

In a market where competition is fierce, and customer expectations are high, INSCA stands out by ensuring that your tile, bath, and building materials are not just seen but experienced in a way that drives sales and builds brand loyalty. With INSCA, it’s not just an exhibition; it’s an experience.